Privacy Policy

Last Updated: February 06, 2026

 

This Privacy Policy describes how Prime Aura (“Prime Aura,” “the Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from our website (the “Site”) or otherwise communicate with us (collectively, the “Services”).

For purposes of this Privacy Policy, “you” and “your” mean you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we collect under this policy.

By accessing or using our Services, you agree to the collection, use, and disclosure of your information as described below. If you do not agree, please do not use or access the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal, operational, or regulatory reasons. Updates will be posted on this page with a revised “Last Updated” date. Material changes will be communicated as required by law.

How We Collect and Use Your Personal Information

To provide our Services, we collect personal information about you from various sources depending on how you interact with us. We use your information to communicate with you, fulfill orders, comply with legal obligations, enforce our terms, and protect our rights.

Information We Collect Directly from You

You may provide us with the following information:

Contact Information: name, email address, phone number, shipping and billing address

Order Information: purchase history, payment confirmation, transaction records

Account Information: username, password, authentication details

Shopping Behavior: products viewed, cart activity, wishlist items

Customer Support Data: communications, support requests, and inquiries

Certain Services may not function properly if required information is not provided.

Information We Collect Automatically (Cookies & Usage Data)

We automatically collect information about your device and how you use our Site, including:

  • IP address

  • Browser type

  • Device information

  • Pages viewed

  • Time spent on pages

  • Referring URLs

We use cookies, pixels, and similar technologies to improve site functionality, analyze performance, and personalize your experience.

Information We Obtain from Third Parties

We may receive information from third-party service providers, including:

  • E-commerce platforms (e.g., WooCommerce)

  • Payment processors

  • Shipping and fulfillment providers

  • Marketing and analytics partners

All third-party data is handled in accordance with this Privacy Policy.

How We Use Your Personal Information

We use your information to:

Provide Products and Services: process orders, payments, deliveries, returns, and account management

Customer Support: respond to inquiries and improve service quality

Marketing & Advertising: send promotions (if opted in), personalize offers, and recommend products

Security & Fraud Prevention: detect suspicious activity and prevent fraud

You may opt out of marketing communications at any time by using the unsubscribe link or contacting us directly.

How We Disclose Personal Information

We may share personal information with:

  • Shipping, fulfillment, and logistics providers

  • Payment processors and financial institutions

  • Analytics and marketing partners

  • Legal authorities when required by law

  • Business partners in the event of a merger, acquisition, or asset sale

We do not sell or disclose sensitive personal information to infer personal characteristics about you.

User-Generated Content

Any reviews, testimonials, or other content you submit may be publicly visible. Please avoid posting personal information you do not want publicly accessible.

Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. Please review their privacy policies before submitting personal information.

Children’s Data

Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If data has been collected in error, please contact us for removal.

Security and Data Retention

We use industry-standard security measures to protect your information. While no system is completely secure, we take reasonable steps to safeguard your data.

We retain personal information only as long as necessary for business, legal, and regulatory purposes.

Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access your personal information

  • Correct inaccurate data

  • Request deletion of your data

  • Request data portability

  • Opt out of marketing communications

  • Withdraw consent where applicable

To exercise these rights, contact us using the information provided on our website.